Privacy Policy

At Safe Travels Magazine, we really value our readers and we understand how important privacy is. Our goal is to make travel safety as barrier-free as possible and that means making information easy to access. As part of that, we want to build a relationship with you in which you can trust us to give you useful travel advice and to not do anything weird or sketchy with your data.

To help set out what we will (and will not) be doing, we’ve put together this Privacy Policy. This will explain:

  • How we gather your data
  • What information we gather
  • Why we gather this information
  • How we share and store your data
  • Your legal rights + how to withdraw your consent

We have also included some links to websites with more information.

This page was last updated on 24th May 2018 and will be reviewed periodically.

How we gather your data

We gather your data in several ways –

  • When you visit our website we use cookies to recognise you and to analyse our web traffic.
  • When you contact us using any of the contact forms we read what you send us!
  • When you sign up to our mailing list, MailChimp processes and stores the information from your sign up form.
  • When you read the newsletter, MailChimp tracks and processes your interactions.
  • When you fill in our Google Contributors Form, we keep that information on file so we know who to contact and when.
  • When you contact us in any other way, such as direct email, phone or messaging, we might make notes or keep this on file for future reference.

We always take care of how your information is handled.

What information we gather

We will retain the following data and information:

  • Information you supply directly through filling in contact forms, the Google Contributors Form or the MailChimp newsletter sign up form.
  • Information your browser supplies when you visit the website, such as what sort of device you are using, the operating system it runs on and your IP address.
  • Information from MailChimp regarding how you interact with your newsletters (see below).
  • Information you provide directly in any emails, messages or phone calls to us.

Why we gather this information

We gather this information to understand what our readers are reading and what they want to read, as well as information about contributors to help streamline the process of getting content to our readers.

We provide the website, its content and the newsletters to readers for free because we think this information should be readily available. To help cover the costs of running the website, we have advertising and some paid listings on the website and in the newsletters. Some of the advertising requires the use of cookies and Google Analytics, both of which are explained in more detail below.

We keep this information we gather so that we can –

  • Keep track of what posts did well
  • Understand how people are engaging with the website
  • Contact the correct people when we are looking for content for the website
  • Use the data to improve the content and services offered

We may occasionally send you special edition newsletters relating to a particular organisation or product that we think will be of interest. We may also contact you for market research or other sorts of research.


Our website uses cookies to collect information about your journey through the website and to help us analyse web traffic. These are very small text files that are downloaded on to your device when you load a website, and it helps the website recognise you.

Learning which pages people visit and where they enter and exit the websites helps us work out what content was good and what was maybe not so good. Some of these cookies also help the website to load faster and will mean you do not see a pop up message every time you visit. The cookies do not give us any access to your computer or device, and you can choose to accept or decline them. Declining cookies may impact on your reader experience.

Specific cookies that may be used on our site include:

  • Cloudflare
  • Facebook ads
  • Google Adwords
  • Google Analytics
  • Google Tag Manager
  • LinkedIn
  • Pinterest
  • Twitter
  • Youtube

These cookies are used to enable Google advertising on the website, to optimise how images load, to track and analyse our web traffic (more below), to enable sharing and integration with social media platforms, and to improve your experience.

If you share our content to any social media channels or other third party websites, those websites will also use cookies. We do not control those cookies and they are not covered by this policy, but the website should have a clearly accessible policy for you to read.

This website may also include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the Privacy Policy of every website you visit.

To learn more about cookies, you can visit or As well as an explanation on what they are and how they work, the website includes information on how to clear your cookies.

Additionally, here are some links to help you find out how to manage cookies on popular browsers:


We use Google Analytics to collect information about how readers interact with the website. We allow Google to access the data about our visitors and in return Google provides reports on how visitors interacted with the website. We use this information in house to keep track of how content has performed and to inform our future content planning. When talking to advertisers and contributors we provide a broad overview of viewer information, such as the number of visitors and which countries most readers are based in, but we never share personal information.

Google Analytics is a third party with servers all over the world, including in the US. In their own words, ‘Google complies with the EU-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and subject to enforcement by the Federal Trade Commission. Google, including Google Inc. and its wholly-owned US subsidiaries, has certified that it adheres to the relevant Privacy Shield Principles, including for Google Analytics.’ (link)

The information Google Analytics gathers includes things such as your IP address, your cookie ID, what browser and operating system versions you are using, the time and duration of your visit, and the website or source that referred you. We use this information to keep track of how many visitors we receive, how they are interacting with the website, and where they are located.

This helps us to improve our content and better understand our audience. The way we process and use this information does not identify you as an individual. We will not attempt to identify you as a user and we do not allow Google to do that either.


We use MailChimp to run our newsletters. Information is collected through the sign up form and it is stored by MailChimp. We also keep a backup copy of the data stored locally on our network.

We ask for the following information when people sign up (the items marked with an asterisk are required) –

  • First Name*
  • Last Name*
  • Email Address*
  • Country*
  • Sector*
  • Job Title
  • Company/University
  • Academic Level
  • Which newsletter you would like to receive*
  • GDPR options*

We ask for this data so we know who is reading our newsletters. We do not disclose the identity of our subscribers. When we sell advertising or are asked by contributors for more information about our readers, we use broad brush strokes to indicate which countries our readers live in, and what sorts of roles they hold in what sorts of sectors. This is always kept vague and no identifying information is shared.

If you are a subscriber and would like to update your information or change the newsletters you are subscribed to, you can do so via the link at the bottom of the newsletters. You can also email us at contact [at] and request we update your information. You can also unsubscribe through a link at the bottom of the newsletter or by emailing us at contact [at]

MailChimp uses tracking pixels to track how subscribers interact with the newsletters. These are like cookies – they are small pieces of data that are downloaded as part of the email that tell MailChimp if you open the newsletter or clicked any links. You can find more information on their website here. This helps us to understand who has read our newsletters and what links they have clicked.

We have updated our newsletter sign up forms to reflect the new GDPR requirements. In the past we have used ‘double opt-in’ on our forms, which requires subscribers to actively confirm they wish to receive our newsletters.

MailChimp is also certified as compliant with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. You can read their privacy policy here.

Sharing and storing data

We will not sell, distribute or lease your personal information to third parties unless we have your permission, are required by law to do so or it is required for the provision of our services as detailed above.

We have researched data security, and have made an effort to use services that are well regarded and have robust security protocols in place.

Your legal rights + withdrawing your consent

The GDPR provides the following rights for individuals:

  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • Rights in relation to automated decision making and profiling.

For more information on your rights, please visit the Information Commissioner’s Office.

Under GDPR, you have the right to view, amend and update, or delete any personal information that we hold. To do this, please email contact [at]

We will endeavour to complete your request within one month, but if your request is particularly complex or requires a lot of time, it may take us longer. If this is the case, we will be in touch and will update you on what is happening.

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